Will Microsoft ever be able to compete with Apple when it comes to "cool factor?" This can be a controversial question.
Microsoft is making great strides in the hardware and software departments, and its new devices, including the Surface Laptop and Surface Pro, are constantly compared to Apple hardware. Why? Apple has a certain "cool factor" that many of its loyal fans can't get enough of. Remember those old commercials with Justin Long and John Hodgman, where the stuffy businessman was a PC? Those are partly to blame.
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